Strategic content that captures your value,
captivates your audience & boosts your business
Hi, Dawn here, with a sneak peek into what Captivating Copy is all about – and how we help business owners and entrepreneurs who are overwhelmed and unsure when it comes to creating content for their bios, blogs, newsletters, social media and web sites.
After 15 years as an old-school journalist, working as an executive editor for the Los Angeles Times, I realized that the talents I possessed and the skills I’d developed in that profession translated beautifully to helping business owners, entrepreneurs and community leaders with their writing and content needs.
Learn to tell your story so that your story sells you: We help you transform your neglected Bio into a compelling story with the power to captivate your target audience, make you memorable and illuminate your unique value.
Understand the importance of creating Strategic Content, specifically when it comes to blogs, newsletters, social media and web sites. We both mentor DIY-types and provide full content support services for professional writing that is unique because it is created with a strategy behind it with the purpose of supporting and achieving your goals in business and in life.
My biggest writing passion? It’s all about Bios, baby! Your bio is often the first impression moment that potential clients have of you. Does your bio illuminate your brilliance? Clearly convey your value and why you are THE ONE that your target audience should turn to for their needs? If your bio is blah, outdated or you cringe when people ask you to share it, check out our Bio packages on the Bio Services Page.
- Best business tools the experts rely onWe all know people who are more than just experts in their field. They captivate our interest with their passion, their ability to help others…. and the way that they never seem to have that “my head is about to explode” look I just know I project on my busy/crazy days. With the desire to […]
- How short can my blog article be?Have you heard of the new tiny house trend? In an effort to live a more environmentally-friendly lifestyle, some people have been turning to living in small houses. And when I say small, I mean small. Like 100 square feet. This trend is seen from the UK, where a company sells “hobbit houses,” to the […]
- The secret for successful social media invitesHave you ever received an invitation to connect with someone new in Facebook or LinkedIn that you’ve never met before? I have…. lots, in fact. Unfortunately, with a huge percentage of these invitations I’ve noticed one big misstep, easily fixed, that caused me to pause or just move on without accepting the invitation. The big […]