As we cruise toward the end of January, I’m betting you’ve just about had your fill of hearing about the latest new thing you have to do to get your business ready for 2018. Stuff like snazzy new masterminds, 30-day challenges, or online classes that promise extraordinary results.
I don’t know about you, but I’m exhausted just thinking about it.
HOWEVER, I am on board with finding simple ways to energize, revitalize and make my business stronger that can get me results in a matter of hours instead of weeks. That’s why I come up with things like my easy New Years Website Cleanse. Websites are a big part of your business, but are often neglected and sit without updates or attention for months or even years at a time. Hey, I just relaunched my own website early last Fall and I still found that I needed to do some updating this month.
That’s what inspired me to share with you the following 5 ways I improved my website to get in top form online for the new year. So here goes, my official New Year Website Cleanse. All the benefits of a juice cleanse – only way more satisfying. And feel free to eat some chocolate while you’re doing it!
CLEANSE STEP #1: Your Blog
Blogs are a big part of your website, and if you’ve been blogging for awhile you’ve probably got an impressive stash of articles that go back for years. For this cleanse step, get rid of old blog posts that have nothing to do with your business as it is now. When potential new clients are checking out your blog online to see if you offer what they need, old blog posts that talk about services you no longer offer can cause confusion. And articles containing out of date information can harm your credibility. Look at each one, save any content that can be re-purposed, then delete.
CLEANSE STEP #2: Create a “Best of” List and share it
While you’re looking through your old blog posts, there will be ones that stand out – well-written pieces that you are really proud of, popular posts that got a lot of attention, even ones that motivated people to sign up for a product or program with you. Bring them back to life by creating a “Best of” list. There are a couple ways you can do this. You can write a newsletter or new blog post sharing highlights of your articles, why they are still relevant, and links for people to read them. Or if you want to get a little more techie, you (or your webmaster) can create a Best of list for your website sidebar.
Melissa Cassera’s website is a great example of how a simple sidebar can give readers a taste of your very best.
CLEANSE STEP #3: Clean up your Services/Programs/Shop pages.
Are there old programs that stopped selling a couple years ago but are still listed somewhere on your website? Take them off, or even better, update and offer them as list-building freebies. I’ve done this over the years and it’s a great way to reward loyal readers while also attracting new ones.
CLEANSE STEP #4: Is your Contact Page so last year?
There’s nothing more embarrassing (and hurtful to your bottom line) than showing up with last year’s info and risking someone not able to reach you. Check the info you have and bring it up to date. If you really want to snazzify your Contact Page, check out this guide I wrote for creating captivating contact pages.
CLEANSE STEP #5: Add some sparkle
Ok, you’ve cleansed, detoxed and you’re ready to glam it up a little. The easiest way to do this is to update your photos and images. Here’s a few ways how:
- Download this handy guide to learn how I create fresh and interesting images for my social media and website using free stock photos and a free online photo editing service.
- If you’re looking for a great resource for paid stock photos at a super reasonable price and are oh-so-perfect for female business owners and entrepreneurs, I highly recommend Haute Stock.
The beauty of this cleanse is that it works any time of year. And the results will definitely make your online self feel super accomplished and ready to take on the world.