Professional writer, editor and strategic content expert Dawn Mena transforms lifeless content into captivating copy that illuminates and articulates the unique value of people and their businesses in order to grow their businesses, attract new clients and boost their bottom line.

Dawn started out in the traditional journalism world as a writer and editor who, above all, loved her work because she got to meet such a rich variety of people and help them share their stories with the world. She worked for nearly 15 years as an editor at the internationally-acclaimed Los Angeles Times, followed by  2 years as Editor-in-Chief of an international print magazine for female entrepreneurs. It was these years of experience that honed Dawn’s natural instinct for capturing the heart of what makes each story unique – and the skill to craft content that captures the attention of the audience you are trying to connect with. Dawn helps people get to the heart of their story – then learn to strategize, create and implement content that permeates their business their value, message and the unique qualities that make them brilliant.

An in-demand speaker, Dawn’s skill connecting with audiences creates instant results as people learn effective and easy-to-implement strategies that can be used to boost their business right away. She is the author of Breakthrough Bios and leader of the Breakthrough Writing Success 90-day Program and provides professional writing, editing and custom content support packages through her business, Captivating Copy.

Dawn also authors a monthly e-newsletter that shares her unique strategies, tactics and insights into writing your own captivating copy to grow your business, achieve your goals and boost your bottom line – and she offers a free expert guide “6 Secrets for Captivating Bios” on her website.

Want to see Dawn in action? Check out her recent TV appearance (below) where she shares valuable insights into how bios are a critical foundational element of any business – and powerful tactics for improving bios that you can put into action right away.