My Blog

Spring cleaning checklist for your website

Websites need regular sprucing up and tender loving care just as much as the rest of your online marketing. Like a business, websites should grow, evolve and change right along with you. It’s the online foundation for your business, the place where both current followers and new peeps will find and learn about you. I’m

40 Things You Didn’t Know About Me

It’s my birthday this week. And in honor of the fact that I recently entered my 40s (how recently is my business, we won’t get into that) I thought it would be fun to let you get a peek into my world and learn a little more about me. You can read my official bio

Customer Service Secrets

I was reading an article by Chris Brogan today titled “Customer Service is Marketing,” and was struck by how deeply this is true for ALL types of business, large or small, service or product-based, whatever. If you provide something, you have customers. If you have customers, customer service is an issue. Period. End of story.

12 Steps to Get More Readers

If you are a blogger, you spend countless hours writing posts and then wait for a response. Zero comments sometimes makes you wonder if anyone is reading your posts. What is a blogger to do? Michelle Shaeffer (aka: The Girl Blogger Next Door) wrote a great post on how to get more readers to your

Why bios are still important in a visual world

I kind of felt like throwing my drink in someone’s face the other day. A woman I met at a networking event informed me that “bios aren’t necessary anymore. Social media lets everyone know everything about us, so why waste our time?” In fact, she said that in this highly visual world of Pinterest, Instagram

How personality makes your writing better

Recently I received an email. (see example #1) Then I rewrote that email for a little experiment (see example #2). Read on and find out why Personality is the key to taking your writing to the next level – and how you can infuse your writing with your personality to really connect with readers, boost

Is Your Website Missing This?

You might have a gorgeous website with lots of bells and whistles, beautiful photos and lots of great copy, but there is one simple element that is often forgotten. And this simple element can be the key to success or failure when it comes to the bottom line – converting curious readers into invested fans,

Who is Dawn Mena?

You know, I’ve been doing this for 8 years now and I realized that I’ve taken it for granted that you know who I am. So here goes… And if you think you know me, you might be surprised. My name is Dawn Mena. I’m the founder and CEO of a professional content and copywriting

The Writing Mistake that Costs You Money

For many businesses, December is traditionally a last-minute frenzy of preparations for the New Year. New products, new programs, webinars, newsletters, events… you name it, someone out there is planning it. There is one element, however, than many overlook when planning ahead for the New Year – your content! Focusing entirely on what’s new can

My simple secret for consistent blogging

People ask me all the time what my secret is for maintaining a consistent presence on my blog, in my social media, and writing for newsletters and other websites. Not to mention the fact that I regularly ghostwrite or ghostblog for my clients on a regular basis, too. My secret is pretty old-fashioned actually. It’s

Two things your readers won’t forgive

The last thing you want readers to feel when they read your latest update is to be turned off by what they see. Their time and attention are precious. You, as the writer, need to always be aware of this as you craft your next blog article, newsletter, social media post or wherever it is

3 Easy Ways to Find New Ideas for Your Blog

Do you feel like you constantly struggle to come up with ideas for your blogs, newsletters and social media? Believe it or not, I used to blank out all the time too. Seriously. But I’ve figured out ways to generate ideas for new and interesting content that keeps my audiences engaged and support my business

Summer Survival Tips for Entrepreneurs

You know, I’m surrounded by brilliant people. Hard-working, creative, intelligent, motivated and just plain all-around wow types. (Yes, I’m talkin’ to you!) Sometimes I look at these people and think “how the heck are they doing it? They seem so together, so organized.” When I ask them that, they laugh! And tell me that they

How to write a short bio

This is probably one of the most common calls for help that I get when it comes to bios. It goes something like this: “Dawn, help! I just found out an article I submitted to another website/blog/newspaper/magazine was approved for publication! But they asked me to send a 2-3 line bio by end of the

Affect vs. Effect

Previous articles on this blog have dealt with the confusion caused by the homophones “your” and “you’re,” and the terrible trio of “there,” “they’re,” and “their.” This entry is similar, in that the two words, “affect” and “effect,” are generally pronounced the same. Still, the distinction between “affect” and “effect” is a clear and easy

Your vs. You’re

Welcome to one more in a series of articles tackling tricky words that can make people laugh, make people cringe and, at worst, hurt your professionalism writing online. For this one, we’ll look at a pair that may seem easy to keep track of, but believe me, if Facebook and Twitter are any indication, it

Their, They’re and There

Oh the complicated web we weave when we use their, they’re and there. You know what I mean. Just like several of the other confusing word pairs we’ve covered in recent blog posts (every day vs everyday; bought vs brought; lose vs loose) mastery of their, there, and they’re is one of the most vexing

What I’m reading right now

If you love books as much as I do, it’s very likely that you have a stack sitting somewhere in your home or office just waiting to be read. I have to be honest, I currently have stacks in my office, in several rooms around my home AND in my car. I’m always on the

Random Acts of Kindness Week

Happy Random Acts of Kindness Week! While I firmly believe that this is a theme that should be embraced all year long, I do love that there is an official week dedicated to it, especially when it comes to writing (of course). To launch the week with a bang, I shared with the members of

Blogging: Don’t forget to tell your readers what you do

I’m going to share something personal here. A few years back I had a business coach tell / scold me that even though my products and programs were fantastic, there was one small issue that held back the growth of my business. No one really knew what I did! Are you guilty of this in

Everyday vs. Every day

In a continuation of our “confusing words” series of articles, today we’re looking at “Every Day” vs. “Everyday.” Oh, what a difference a little space can make. Especially when it comes to this common pair of words that love to trip people up. Sometimes written words have a lot in common with the Blues—it’s not

Tips for writing great guest posts

Ever feel like you’ve hit a plateau when it comes to your blog? No matter how much you write or what you write about, the readers and comments flatline and you feel like you’re spinning your tires fruitlessly. If you’re ready to increase your visibility, capture the attention of new readers and expand your presence