Finally, a contact page that doesn’t bore

Ever visit someone’s website to find out more about them? You like what you see. Hey now, this might be what I’m looking for! So you head on over to the Contact page to follow up. There’s not much to it. A phone number. Maybe a fill-in-the-blank form. *yawn*  Enthusiasm? Gone! Maybe this person just

Help for when you feel “too busy”

Raise your hand if you’ve thought (or said) “I’m just too busy” in the last week. OK, I can’t see you, but I’m betting there are a lot of virtual hands shooting up right now. I’ve been struggling with this A LOT lately, and what I’ve come to realize in the past few months of

That time I dished about blogging on the radio

I love podcasts! I’m a mom with two active kids, which means I spend a lot of time in the car driving to practices, events, or carpool. I’m the type who loves to always be productive, so podcasts have been a fantastic way for me to fill those times I’m driving around and want to

How to make your About Page irresistible

One of the very first things people check out when they visit a website is the About Page. When was the last time you paid attention to what you have written there? *Blink* and the next thing you know it’s been months, even years, since the last update. Think of the money left on the

Spring cleaning checklist for your website

Websites need regular sprucing up and tender loving care just as much as the rest of your online marketing. Like a business, websites should grow, evolve and change right along with you. It’s the online foundation for your business, the place where both current followers and new peeps will find and learn about you. I’m

40 Things You Didn’t Know About Me

It’s my birthday this week. And in honor of the fact that I recently entered my 40s (how recently is my business, we won’t get into that) I thought it would be fun to let you get a peek into my world and learn a little more about me. You can read my official bio

Why bios are still important in a visual world

I kind of felt like throwing my drink in someone’s face the other day. A woman I met at a networking event informed me that “bios aren’t necessary anymore. Social media lets everyone know everything about us, so why waste our time?” In fact, she said that in this highly visual world of Pinterest, Instagram

Who is Dawn Mena?

You know, I’ve been doing this for 8 years now and I realized that I’ve taken it for granted that you know who I am. So here goes… And if you think you know me, you might be surprised. My name is Dawn Mena. I’m the founder and CEO of a professional content and copywriting

The Writing Mistake that Costs You Money

For many businesses, December is traditionally a last-minute frenzy of preparations for the New Year. New products, new programs, webinars, newsletters, events… you name it, someone out there is planning it. There is one element, however, than many overlook when planning ahead for the New Year – your content! Focusing entirely on what’s new can

How to write a short bio

This is probably one of the most common calls for help that I get when it comes to bios. It goes something like this: “Dawn, help! I just found out an article I submitted to another website/blog/newspaper/magazine was approved for publication! But they asked me to send a 2-3 line bio by end of the

Don’t leave $$ on the table

One of the most popular resolutions people make (at any time of the year) usually centers around getting organized. I’m betting that many of you have made organizational goals this year – for your home, life or business. If you are working on a list of tasks that will help you get your business organized,

A New Use for Testimonials

Need to post some great content for your business online but got a bad case of writer’s block? Well, you probably already have a great resource in hand – written, edited and perfect for supporting your business – Testimonials! Some of the best things you can say about yourself often come from someone else –

Dawn Talks Bios on TV

I’m very excited to share with you this video of my interview with Fred Arnold and Tera McHugh for SCVTV’s “Out of the Rough” show – a program that helps viewers get their life and their businesses back in the green. While I may seem pretty calm during the interview, the backstory from that day