One hack for boosting writing quality & consistency in 2018

Does this sound familiar? “I’ve got lots of subscribers for my newsletter – but I rarely send them anything.” “Everything I write is rushed, last-minute, and pretty much gives me an anxiety attack.” What do I write about for my blog? Wait, forget that, WHEN do I find the time to write for my blog?

Why November is the perfect time to create a new product

November is National Novel Writing Month (NaNoWriMo, as everyone likes to call it). It’s a month where authors, and people dreaming of becoming authors, join together in a pledge to write as much as they can in a 30-day caffeine-laden sprint and hopefully finish that novel they’ve been dreaming of. Needless to say, there’s a

How I write 20+ blog posts every month

Does this sound familiar? You sit down to write your next blog article, or newsletter, or whatever it is you need to write for your biz, and here’s how it goes: Get a fresh cup of coffee/tea Gather up random Post-it notes and scraps with scribbled ideas Open a blank Word document Stare at that

How to Set Content Goals You’ll Actually Reach

Guest post by Hailey Dale of Trunked Creative, (a Captivating Guest Author) We’re well on our way into 2017 and maybe you’ve been sticking to your business resolutions or maybe, like me, you haven’t. One the main issues with resolutions is that when we make them we tend to assume we’ll suddenly become new versions

Help for when you feel “too busy”

Raise your hand if you’ve thought (or said) “I’m just too busy” in the last week. OK, I can’t see you, but I’m betting there are a lot of virtual hands shooting up right now. I’ve been struggling with this A LOT lately, and what I’ve come to realize in the past few months of

3 Ways to Get Your Business Ready for the New Year

You know that feeling when you finally get around to tidying up the top of your desk? You get rid of messy papers, dust and polish everything, add pretty notepads, flowers, or organizers – pretty much everything that makes getting back to work a pleasure. Then you sit back, admire your Pinterest-perfect work area and

5 Ways Gratitude Brings Balance and Grace to Your Life

By Deanne Marie (Captivating Guest Author) If you’ve ever told yourself anything like, “I need to exercise more” or “I wish I could stop the negative chatter in my head” but you’ve never quite accomplished either, have I got a smart and simple solution for you! Gratitude. Yep, scientists have proven that gratitude can have

That time I dished about blogging on the radio

I love podcasts! I’m a mom with two active kids, which means I spend a lot of time in the car driving to practices, events, or carpool. I’m the type who loves to always be productive, so podcasts have been a fantastic way for me to fill those times I’m driving around and want to

What to Write About This Fall

Fall is fast approaching and I thought you might enjoy some brainstorming for blogging (blogstorming?) and promotional ideas you can use for your own online marketing. We’re all busy, but this time of year seems to really take the cake for busy-ness so please feel free to use the ideas I’ve blogstormed (oh yeah, I’m

5 Easy Ways to Rejuvenate Your Blog

Picture this: You’re at a fabulous networking event in a room packed with exactly the kind of people you want to work with. The speaker on the stage asks for questions about blogging – and promises great advice if you raise your hand. So you raise your hand. And she picks you! Then it happens….

Author Interview: Lacy Boggs shares how to make a killing with content

Recently I was given the opportunity to chat with Lacy Boggs of The Content Direction Agency about her new book “Make a Killing With Content.” This is a subject near and dear to my heart. Lacy has serious style, she isn’t afraid to bust common blogging myths, and I admire her talent for getting to

How to Keep Your Blog Productive This Summer

Sunshine, beaches, barbecues, vacation! Yep, summer is here. For bloggers summer brings oodles of opportunities – and challenges as well. As temperatures rise, so do distractions, and motivation can take a hit. And without motivation, productivity takes a nose dive too. Keeping your blog going strong during the summer can be challenge. Believe me, I

10 No-Fail Topics for Your Blog

Ever sit down at the computer, revved up to write your latest, greatest article, and then just blank out? Or maybe you just dread writing at all – and feel like you can never come up with something good to write about? Every business owner, entrepreneur, author, speaker, community leader, you-name-it – goes through the

Spring cleaning checklist for your website

Websites need regular sprucing up and tender loving care just as much as the rest of your online marketing. Like a business, websites should grow, evolve and change right along with you. It’s the online foundation for your business, the place where both current followers and new peeps will find and learn about you. I’m

12 Steps to Get More Readers

If you are a blogger, you spend countless hours writing posts and then wait for a response. Zero comments sometimes makes you wonder if anyone is reading your posts. What is a blogger to do? Michelle Shaeffer (aka: The Girl Blogger Next Door) wrote a great post on how to get more readers to your

How personality makes your writing better

Recently I received an email. (see example #1) Then I rewrote that email for a little experiment (see example #2). Read on and find out why Personality is the key to taking your writing to the next level – and how you can infuse your writing with your personality to really connect with readers, boost

Who is Dawn Mena?

You know, I’ve been doing this for 8 years now and I realized that I’ve taken it for granted that you know who I am. So here goes… And if you think you know me, you might be surprised. My name is Dawn Mena. I’m the founder and CEO of a professional content and copywriting

The Writing Mistake that Costs You Money

For many businesses, December is traditionally a last-minute frenzy of preparations for the New Year. New products, new programs, webinars, newsletters, events… you name it, someone out there is planning it. There is one element, however, than many overlook when planning ahead for the New Year – your content! Focusing entirely on what’s new can

My simple secret for consistent blogging

People ask me all the time what my secret is for maintaining a consistent presence on my blog, in my social media, and writing for newsletters and other websites. Not to mention the fact that I regularly ghostwrite or ghostblog for my clients on a regular basis, too. My secret is pretty old-fashioned actually. It’s

Two things your readers won’t forgive

The last thing you want readers to feel when they read your latest update is to be turned off by what they see. Their time and attention are precious. You, as the writer, need to always be aware of this as you craft your next blog article, newsletter, social media post or wherever it is

3 Easy Ways to Find New Ideas for Your Blog

Do you feel like you constantly struggle to come up with ideas for your blogs, newsletters and social media? Believe it or not, I used to blank out all the time too. Seriously. But I’ve figured out ways to generate ideas for new and interesting content that keeps my audiences engaged and support my business

What I’m reading right now

If you love books as much as I do, it’s very likely that you have a stack sitting somewhere in your home or office just waiting to be read. I have to be honest, I currently have stacks in my office, in several rooms around my home AND in my car. I’m always on the