Copy Writing

Why November is the perfect time to create a new product

November is National Novel Writing Month (NaNoWriMo, as everyone likes to call it). It’s a month where authors, and people dreaming of becoming authors, join together in a pledge to write as much as they can in a 30-day caffeine-laden sprint and hopefully finish that novel they’ve been dreaming of. Needless to say, there’s a

How to zombie-proof your website

Zombie’s are everywhere these days, right? Movies, TV, even our government is on board with the Pentagon and the CDC releasing official Zombie Preparedness Plans (no joke!). While these are tongue-in-cheek, and it’s fun to debate who are the Top 10 Hunks of the Walking Dead, it got me to thinking about how some of

One easy way to boost website SEO

When I started writing way back in my journalism days, the term “SEO” wasn’t in my vocabulary. But in my work as a copy writer today it’s become a part of almost all my conversations with tech-savvy clients who understand the value of making your business more visible online. I’m not going to get all

Finally, a contact page that doesn’t bore

Ever visit someone’s website to find out more about them? You like what you see. Hey now, this might be what I’m looking for! So you head on over to the Contact page to follow up. There’s not much to it. A phone number. Maybe a fill-in-the-blank form. *yawn*  Enthusiasm? Gone! Maybe this person just

How I write 20+ blog posts every month

Does this sound familiar? You sit down to write your next blog article, or newsletter, or whatever it is you need to write for your biz, and here’s how it goes: Get a fresh cup of coffee/tea Gather up random Post-it notes and scraps with scribbled ideas Open a blank Word document Stare at that

Are there too many cooks in your books?

“Dawn, we need to to make a few more changes to the book… again!” Dawn, reading this email, slowly drops her head in defeat to her keyboard. Not…. again…. she says banging her head with each word. Ok, let me back up and really set the scene: I’d been working with a client on his

How to Set Content Goals You’ll Actually Reach

Guest post by Hailey Dale of Trunked Creative, (a Captivating Guest Author) We’re well on our way into 2017 and maybe you’ve been sticking to your business resolutions or maybe, like me, you haven’t. One the main issues with resolutions is that when we make them we tend to assume we’ll suddenly become new versions

Help for when you feel “too busy”

Raise your hand if you’ve thought (or said) “I’m just too busy” in the last week. OK, I can’t see you, but I’m betting there are a lot of virtual hands shooting up right now. I’ve been struggling with this A LOT lately, and what I’ve come to realize in the past few months of

How to show the love to those who help your business grow

What I want to dish about today is sharing the love with your audience. There are a lot of creative ways to show clients, customers, newsletters subscribers, partners, and all your business besties how much you appreciate them. I make it a practice to “show the love” through my business as much as possible. And

3 Ways to Get Your Business Ready for the New Year

You know that feeling when you finally get around to tidying up the top of your desk? You get rid of messy papers, dust and polish everything, add pretty notepads, flowers, or organizers – pretty much everything that makes getting back to work a pleasure. Then you sit back, admire your Pinterest-perfect work area and

My Promise to You

It’s a bit late for holiday advice. And I’m not that into resolutions. Really…I’d rather talk about promises. I’ve been listening to you closely, all year long, and the #1 struggle you’ve shared with me is how beyond overwhelming all this “content” stuff can be. What do I write, where, why, and oh-sweet-mercy how?! That’s

5 Ways Gratitude Brings Balance and Grace to Your Life

By Deanne Marie (Captivating Guest Author) If you’ve ever told yourself anything like, “I need to exercise more” or “I wish I could stop the negative chatter in my head” but you’ve never quite accomplished either, have I got a smart and simple solution for you! Gratitude. Yep, scientists have proven that gratitude can have

How to Write Thank You’s That Create Raving Fans

When it comes to building a company on the principles of gratitude and positivity, nothing is as easy or as powerful as taking the time to say “thank you.” Surprisingly, a good bit of gratitude goes a long way toward more than just making someone’s day, it can also be the spark that ignites business

An Easy Way to Add Some Serious Dazzle to Testimonials

You may not know it, but one of the copy writing projects I often work on is testimonials. I LOVE working with these, but it makes me sad to see how little they are used, read and shared when they really need to get out there. I’m betting that most of you reading this right

What to Write About This Fall

Fall is fast approaching and I thought you might enjoy some brainstorming for blogging (blogstorming?) and promotional ideas you can use for your own online marketing. We’re all busy, but this time of year seems to really take the cake for busy-ness so please feel free to use the ideas I’ve blogstormed (oh yeah, I’m

5 Easy Ways to Rejuvenate Your Blog

Picture this: You’re at a fabulous networking event in a room packed with exactly the kind of people you want to work with. The speaker on the stage asks for questions about blogging – and promises great advice if you raise your hand. So you raise your hand. And she picks you! Then it happens….

Author Interview: Lacy Boggs shares how to make a killing with content

Recently I was given the opportunity to chat with Lacy Boggs of The Content Direction Agency about her new book “Make a Killing With Content.” This is a subject near and dear to my heart. Lacy has serious style, she isn’t afraid to bust common blogging myths, and I admire her talent for getting to

How to Keep Your Blog Productive This Summer

Sunshine, beaches, barbecues, vacation! Yep, summer is here. For bloggers summer brings oodles of opportunities – and challenges as well. As temperatures rise, so do distractions, and motivation can take a hit. And without motivation, productivity takes a nose dive too. Keeping your blog going strong during the summer can be challenge. Believe me, I

10 No-Fail Topics for Your Blog

Ever sit down at the computer, revved up to write your latest, greatest article, and then just blank out? Or maybe you just dread writing at all – and feel like you can never come up with something good to write about? Every business owner, entrepreneur, author, speaker, community leader, you-name-it – goes through the

How to make your About Page irresistible

One of the very first things people check out when they visit a website is the About Page. When was the last time you paid attention to what you have written there? *Blink* and the next thing you know it’s been months, even years, since the last update. Think of the money left on the

Spring cleaning checklist for your website

Websites need regular sprucing up and tender loving care just as much as the rest of your online marketing. Like a business, websites should grow, evolve and change right along with you. It’s the online foundation for your business, the place where both current followers and new peeps will find and learn about you. I’m