One of the most frequent questions I am asked is “How often should I post on my blog?” I’m going to share something really daring that I rarely see other blogging mentors share. You don’t have to post EVERY. SINGLE. DAY. The frequency that you post articles on your blog will depend on your business, your audience and, of course, your time. My general rule of thumb is to post 2-3 times per week. This is just often enough to keep my blog content fresh, enrich my SEO and continue to share my expertise as a writer and editor who knows her p’s and q’s.
I have found, honestly, that daily posting does not work well for most people, unless you’re someone like Seth Godin. It’s overwhelming for both you and your readers. Think of how many blogs and websites you like to read. Even if you are passionately in love with these other sites, do you have time to visit each one daily to read new content?
Wondering why the heck I’m saying this when I’m hosting a challenge for writing 30 posts in 30 days? Herein lies my evil genius. I still want to you accept my challenge, step out of your comfort zone and write 30 posts in 30 days. By following my guidance, you’ll have a nice storehouse of strategic content that will support your business goals. Now let’s pretend that you decide to post 2-3 times per week to your blog. If you write 30 posts this month, you will walk away with THREE TO FOUR MONTHS OF BLOG POSTS – DONE!
Admit it, I had you at “evil genius,” didn’t I?
One of the most popular resolutions people make (at any time of the year) usually centers around getting organized. I’m betting that many of you have made organizational goals this year – for your home, life or business. If you are working on a list of tasks that will help you get your business organized, I’ve got the perfect task that’s easy, effective and just may make the difference between you getting that next client or not.
When was the last time you reviewed all of your online accounts to make sure your contact information is up to date? All too often we let the “About” pages of our websites, blogs, social media and more sit unattended for months or even years after we create them. Take a look at your website, your Facebook page, LinkedIn and Pinterest profiles, Google+, etc.
When a potential client is researching online, finds your information and thinks “Hey, this is just the woman for the job!,” where is the next place they will look? The contact page, of course! Is your email address up to date? Phone numbers? Links to current social media accounts, stores and shopping carts functioning correctly?
Think of the money left on the table when potential customers call an “out of service” phone number or the email they send bounces back as “undeliverable.” TAKE ACTION: Make a note to yourself right now to make sure that your email, phone, website and other contact information is up to date and ready to go. Then enjoy the satisfaction of checking a very important item off your business organizing list.
Don’t you just love it when we’re productive?!
Have you ever thought about offering a high-quality free report to both current fans as well as potential clients? Free reports are an excellent way to build trust and instant credibility which in turn will help you stay at the forefront of your client’s minds. Also often called “whitepapers,” these valuable, multitasking tools are perfect for demonstrating your expertise as well as showcasing the remarkable products and services you have to offer.
What exactly IS a free report, and why do I need one?
A free report , or whitepaper, is like a free consultation or sample of what you have to offer. A “sneak peek” into you, your business, your passion and your value. It’s a fabulous way to impress the socks off potential clients by sharing something you know that’s important to them, by giving them the inside scoop on what you do, and by igniting interest in your product or services.
Free reports can also be a game changer when it comes to helping business decision makers make an informed choice. Do I go with Unknown Quantity Vendor A, who has offered me nothing; or do I go with Value-Added Vendor B, who has already freely offered me something meaningful that I can use right now? You get it! Free = Instant fandom!
If well written and offered with little to no-strings attached, a free report can help expand your social media network, improve your social media and website response rate and grow your list of subscribers to your blog, newsletter or RSS feeds. If piggybacked with a sales promo, a free report also can help you build momentum and interest, not just for new customers, but also when it comes to formerly passive clients who will now become quickly incentivized to book an appointment or make a purchase.
Expert Tips for Powerful Free Reports
1. Pick your topic: Make sure it sticks with the theme of your business or blog and will highlight your expertise and value as “the one” to look to for guidance in your niche
2. Write a title: This will often help guide you as your write – and help you to stay on track. People love lists, so Top 10 is always good. Or “7 Best Ways.” Or maybe it can be a “secret” or “proven tactic.” State the value of your whitepaper boldly and you are more likely to attract people to want to read it.
3. Draft an outline: Start with your list or steps that you plan to discuss. Then fill each one out. The perfect length is somewhere between 3 and 10 pages.
4. Use images: Don’t make the mistake of what we called in the newspaper industry “too much grey space.” The eyes need a break once in awhile from words, words, words. Be sure to use images that are pleasant and support your topics to break up space a create a little visual “Feng shui.”
5. Know when to say when: One of the biggest concerns I hear from my clients when I help them write new whitepapers for their business is, “I don’t want to give away the farm.” How much is too much? If your whitepaper gives the problem and solution in entirety – and can ultimately replace one of your products or services that you currently charge for, well then, it’s too much. Keep in mind that you want to bring to attention a problem your target audience has, how you can help them solve it, and a few valuable tips to get them started on the road to success. Give good value, by all means, but make sure that you leave the reader an open invitation or call to action to come to you again for more.
OK, It’s done. Now what?
After you’ve written your report, let people know that it’s available – marketing time. Tell your audiences about it in your newsletter, blog or social media pages. Get the word out via business colleagues, joint venture partners and online communities so they can help you promote it. This creates a wonderful win-win-win situation for all.
Bottom line: To ignite amazing business growth, it is paramount that you set yourself apart from the competition. If you want your business to sustain greater growth, year after year, capturing your audience’s attention through value-added incentives like free reports and whitepapers is a very powerful tool you can use anytime.
As a writer I spend a good large portion of my time…. Writing! No surprise there. But just because I love what I do, and have years of training as a journalist and editor, doesn’t mean that I sit down and – poof! – wonderful copy magically appears. There are many factors that keep me inspired, energized and “in the zone” when I write, of course. For today, though, what’s really been on my mind is a support system we already have, but often falls under the radar. It’s always there, 24-7, and available at a moment’s notice. It’s honest and gives you just what you need when you need it. I’m talking about the wide range of friends, followers, readers and colleagues that we have access to via our social networks.
A network of invested friends and followers is a powerful resource that will boost a writer’s energy, motivation, inspiration and overall quality of content. Sit back and take a look at the diverse connections you have in your life – business networking, social networks online, blogs, newsletters, emails, forums, support groups, masterminds, etc. The list can go on and on. Depending on what your currents needs are, I’m betting you can take a look at all of the networks and connections you enjoy and find just the right group to help you accomplish your next writing goal.
When we are writing for our business or our personal life – for example, working on short stories, books, special reports, how-to guides, cookbooks, or information products – we can all benefit from an energetic, positive, supportive network. Whether it’s your Facebook friends, people who comment on your blog or in-person business or social networking, all of that wonderful group-energy super-boosts your potential as a writer and can only make you better.
Having access to a network of fellow writers, peers, mentors, family and friends allows us to draw strength from their advice and support. Our fellow writers can offer tips and motivation that will help us along the path to success. Colleagues and mentors can give us great insight into how our intended reader will interpret what we write.
>> Not sure what subject is the most important for you to write about in your blog? Check the comments on your past articles – what gained the most excitement, elicited the most passionate responses, prompted the most questions? Take a deeper look at the feedback from people who comment on your blog to best plan the topics you address in the future.
>> Do you have 3 different ideas for ebooks, but not sure which one needs to be written first? Create a survey and post it on your social media, take it to your mastermind or live business networking group. Ask people which subject excited them most. You don’t need to give away that you are writing these books, just pose your questions and ask your community which subject is the most timely, the most urgent and they really need help with. Bingo! Now you’ve got your first ebook idea and you KNOW that there is a need for it.
Carefully gauging the reactions and comments from readers of our blogs, articles, social media, etc, can help us fine-tune our writing and ensure that we are providing the right kind of insight, instruction or support via our content. And don’t forget the foundation of any network or support group – our friends and family. Bless them all, they will always love and support us, even when we might get discouraged or feel burned out. Especially then!
I love sharing my thoughts with other writers – and hearing their opinions as well. I invite you to email, comment or post your writing thoughts, dilemmas, triumphs and more to me and I’ll be sure to offer the support that I can. No matter what, keep going and remember that you’re doing the “Write” thing for you!
Need to post some great content for your business online but got a bad case of writer’s block? Well, you probably already have a great resource in hand – written, edited and perfect for supporting your business – Testimonials!
Some of the best things you can say about yourself often come from someone else – a satisfied client or customer. If you’re like me, you probably have a file full of happy client testimonials that you have gathered over the years. Don’t forget about the power of using these testimonials. Sure, we’ve all gathered testimonials over the years, but then what? You may have put some up on your website, but otherwise, are they still just sitting there, languishing? Testimonials are wonderful content that often fall under the radar or are eventually forgotten.
Here’s a simple, easy Captivating Copy tip that you can put to use TODAY for your biz – give those testimonials new life as part of an article for your blog or newsletter! Share the testimonial as the foundation of an article about your client/customer, the project you worked on together or the product they used and the transformation or value they experienced. When your readers see the praise that a satisfied customer shared about you, along with the story that brought it to be, this “testimonial” article will leave a lasting, positive impression of your expertise and authority in your nice – with the added benefit of increased sales, signups or connections.