This is probably one of the most common calls for help that I get when it comes to bios. It goes something like this: “Dawn, help! I just found out an article I submitted to another website/blog/newspaper/magazine was approved for publication! But they asked me to send a 2-3 line bio by end of the day today. What do I write?”
Short bios are indeed tricky. You want to be sure that the readers get to know you better, value your expertise AND are interested enough to click through to your website, follow your writing or somehow stay in touch. Oh, and you need to wow them with something unique so that they are sure to remember you. That’s a pretty big list of things to squeeze into 2-3 lines. Don’t worry, though, it’s possible.
Here are a few quick tips for a 2-3 line bio. There are a few simple facts you need to get in, such as:
- Your name
- Your business name
- Who you serve
- Contact info
- Your unique, wow factor (something that makes you stand out)
Examples really are the best for ideas for how your own short bio could look. Here are a few I’ve written for clients (and my own) to get you started:
Professional writer and editor Dawn Mena helps entrepreneurs and business owners make memorable impressions with strategic bios, blogging and ebooks that support their business. Whether mentoring others on how to DIY their content – or ghostwriting for those who need expert writing support – Dawn’s skill at creating memorable, valuable copy has earned her the title of business “lifesaver” time and again. Learn more about Dawn, and get your free copy of “Better Blogging for Your Business” at www.getcaptivatingcopy.com.
Deborah Morgan, CPA, supports overwhelmed small- and medium-size business owners with high quality professional accounting, consulting, and tax services. She is the author of “I’ve got a Business, Now What?,” the definitive guide for what you need to know to keep your accounting and taxes straight – and your business strong. Learn more about Deborah at http://deborahamorgancpa.com/
Author, award-winning speaker and in-demand inspirational leader, Deanne Marie created Smart Solutions for Busy People™ to support women who feel out-of-control as they juggle work, home, family and friends. Her books, e-books and online resources provide both inspiration and take-action details for decorating, gift giving, organizing and entertaining to make everyday life and the holidays more meaningful, more joyful and more beautiful. Learn more about Deanne at www.deannemarie.com.
Brittany Copsey, founder and president of Knowledge Pathfinder, uses her unique insight and skills to help entrepreneurs and business owners identify untapped knowledge and leverage it to create new revenue streams and increase their bottom line. Learn more at www.knowledgepathfinder.com.